Around the World

We started as a mom-and-pop business in Malibu, California, and 60 years later, JAFRA has grown into an international presence, with over 600,000 consultants worldwide, spanning four continents! As proud as we are of our global accomplishments, including becoming the number one fragrance brand in Mexico and our strong entrance into the Indonesian market, what makes us most proud is furthering our founder's vision of transforming lives around the world.

Markets

USA

JAFRA
United States

“Freedom to be you”
200 Employees
39,000 Consultants

Mexico

JAFRA
Mexico

“Libertad de ser tu”
700 Employees
506,000 Consultants

Brazil

JAFRA
Brazil

“Liberdade de ser voce”
90 Employees
19,000 Consultants

Germany

JAFRA
Germany

“Freiheit, die Sie zu sein”
40 Employees
5,000 Consultants

Austria

JAFRA
Austria

“Freiheit, die Sie zu sein”
10 Employees
1,000 Consultants

Netherlands

JAFRA
Netherlands

“Vrijheid voor u”
10 Employees
1,000 Consultants

Switzerland

JAFRA
Switzerland

“La liberte de vous etre”
“Freiheit, die Sie zu sein”
“Liberta di essere te”
10 Employees
700 Consultants

Italy

JAFRA
Italy

“Liberta di essere te”
15 Employees
3,000 Consultants

Russia

JAFRA
Russia

свобода быть вам
25 Employees
3,500 Consultants

Indonesia

JAFRA
Indonesia

“Kebebasan untuk menjadi Anda”
39 Employees
34,000 Consultants

History of JAFRA

In 1956, Jan and Frank Day of Malibu, California had a vision for bringing confidence and power to women across the globe. With their knowledge of ancient Egyptian beauty secrets, the young couple combined innovation with a love of science to create the Royal Jelly Milk Balm, a consistently popular staple of JAFRA’s cosmetics portfolio. The product launched the couple into instant stardom, and solidified JAFRA’s status as one of the world’s leading cosmetic providers.

Since 1956, JAFRA has worked hard to transform the lives of people around the world. The company serves its consultants and customers by instilling values like passion, trust, and integrity in every aspect of its business. An ecologically friendly company, JAFRA incorporates the safest ingredients possible while rejecting any aspects of animal testing. For over six decades, their industry has grown to include markets in nearly 20 countries, with ground operations in the United States, Mexico, Indonesia, Brazil, Central Europe (Germany, Austria, Netherlands, Luxemburg, and Switzerland), Italy, and Russia, and an extensive portfolio of hundreds products in the categories of skincare, fragrance, color cosmetics, and toiletries.

In 2004, JAFRA was acquired by Vorwerk & Co. KG Holding, based in Wuppertal, Germany. A family-owned enterprise, Vorwerk is the fourth largest direct-selling company in the modern world. Now celebrating over 130 years in business, Vorwerk boasts 3.5 billion Euros in annual sales and more than 600,000 consultants in 71 countries.

Originally a carpet factory, the company was established and founded by brothers Carl and Adolf Vorwerk in 1883. For over 100 years, Vorwerk has stood as one of the most respected and widely-recognized corporations in Europe, selling top-of-the-line products such as Kobold vacuum cleaners, Thermomix kitchen appliances, and Feelina ironing systems. A proud affiliate, JAFRA has been with the Vorwerk family of businesses for 12 fantastic years, witnessing higher sales and market durability thanks to its ongoing guidance and expertise in the direct sales industry and commitment to continuous improvement and excellence.

JAFRA and Vorwerk take tremendous pride in our commitment to operational integrity and keeping to the highest ethical standards in every facet of our business.

Timeline of Growth

JAFRA Timeline of Growth
JAFRA – UNITED STATES
Founded: 1956
“Freedom to be you”
JAFRA – CENTRAL EUROPE
Founded: 1978
“Freiheit, die Sie zu sein”
JAFRA – ITALY
Founded: 1978
“Liberta di essere te”
JAFRA – MEXICO
Founded: 1979
“Libertad de ser tu”
JAFRA – RUSSIA
Founded: 2006
свобода быть вам
JAFRA – BRAZIL
Founded: 2008
“Liberdade de ser voce”
JAFRA – INDONESIA
Founded: 2013
“Kebebasan untuk menjadi Anda”